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| picture from noaa.gov |
So, yesterday I explored the topic of hype, honing in on hype in weather forecasting, and specifically Hurricane Irene. I laid out a “hype vs. outcome chart” and stated that I could talk myself into being OK with the hype about Hurricane Irene in general.
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| picture from philly.com |
HURRICANE
IRENE
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Best Case Scenario
(little damage)
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Worst Case Scenario
(massive damage)
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Hype?
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Inconvenience
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Hopefully minimized because of the hype
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No Hype?
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No harm no foul
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Are we mourning the unprepared?
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…I’d say this Hurricane ended up in the section highlighted in green.
And now, there’s a small undercurrent (pun intended) of outrage over whether the storm was over-hyped or not. So, I have two generic questions in reaction to the outrage.
First, what was so important about last night that was missed because everyone hunkered down? There may be the one-off exceptions of an once-in-a-lifetime event that was postponed because of this; and by once-in-a-lifetime, I mean weddings and funerals, not sports events, dinners out, concerts, etc. And second, what was the real alternative? Everyone goes about their business, and they we have a storm that strengthened a little more than expected, the winds were higher than expected and lasted longer as expected, the rain was more than expected, and the storm moved slower than expected? And then we end up in the red-highlighted section of the chart?
We’re now second-guessing the hype of the storm because we’ve seen what it ended up being. Since we know now what we didn’t know then, some of us are saying that the hype should have been dialed back. The problem I have with this statement is this: we DIDN’T know then what we know now. And there was no way of absolutely KNOWING then what we know now. Mother Nature is truly unpredictable, in the pure definition of that word. And although scientifically patterns have been studied and comparisons have been made, at the end of the day, no one can accurately, exactly, unmistakably predict the future. We can never KNOW then what we know NOW.
And so, in hindsight, I stand by my comment from yesterday’s post: with the memories of Hurricane Katrina still fresh in everyone’s minds, maybe this time, I am OK with the hype surrounding Hurricane Irene.

But…I will say this as a final note: there are certain parts of weather forecasting where forecasters heavily imply that their experience, or their technology, in fact CAN accurately predict the future. And THAT I have a problem with. There is a certain weather forecaster in the Philly area, who wears a certain clip-on bow tie, who’s self-proclaimed nickname, used on air, is the type of storm Irene was, who is guilty of this heavy implication. And I’m sure other cities have their one over-the-top weatherperson (I'm looking at you, Al Roker!), that in my opinion bring this kind of outrage onto themselves.
What’s the answer? As with most things: take what you hear, apply some thought, some common sense, filter out the extreme, and chances are everything will be OK.


You do have some good points about hype. But I think there is hype that is more and more common which I hereby name hype-roid. In a situation like Irene I can see some hype, but some in the newsmatainmnet industry started taking hype-roids. Out here in the midwest they were calling Irene the "Storm of the Century". Really? If memory serves me right Katrina was a much larger storm than Irene. You brought out a good analogy about the boy who cried wolf and it is very true in the newsmatainment industry. I think the media needs to start hiring people whose soul job it is is to determine the amount and extent of hype any story should get. Actually I think I'm going to copy paste this comment as an opening to a new post.
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